External Stakeholder Engagement
and Communication

In this section:

• Business and Governmental
   Organizations
• Nongovernmental Organizations
• Community

We share many of the same environmental, health and safety concerns as our stakeholders. We are able to improve environmental quality and advance important community goals by listening to the needs of our employees, customers, the government and communities. We are committed to providing stakeholders with an annual update of our EHS performance. The company’s web-based EHS report is an effective vehicle for reaching a broad audience. We provide a summary of this information in Mandarin and Spanish to further extend its reach to our global audience. The feedback we receive each year on our report has proved valuable for helping us better meet the informational needs of our many stakeholders.

Business and Governmental Organizations

Anheuser-Busch continues to participate in many regional, national and international programs and organizations that support sound environmental policy and advocate EHS best practices. From this participation, we are able to both contribute our expertise and learn from others. We actively participated in the following U.S.-based organizations during the reporting period:

• The National Safety Council, "a nonprofit member organization founded in 1913 and chartered by the U.S. Congress in 1953. The National Safety Council has a rich history of promoting policies and practices for reducing injuries and deaths in the workplace, on highways, and in homes and communities."
• The Global Environmental Management Initiative (GEMI), "a nonprofit organization of leading companies committed to fostering global EHS excellence, economic success and corporate citizenship."
• NAEM (formerly the National Association for Environmental Management), "a nonprofit educational association dedicated to advancing the knowledge and practice of EHS management." Anheuser-Busch is a corporate sponsor of the association, and company management is active in NAEM leadership positions. Anheuser-Busch holds positions on the NAEM board of directors and participates in several committees.

We also participate in WasteWise and ENERGY STAR®, two voluntary programs administered by the U.S. Environmental Protection Agency (EPA). Through WasteWise, the company collects and reports annual information to the EPA on our overall waste management performance, and achievements in source reduction and recycling. Our participation in ENERGY STAR helps support our utilities management program by providing an information and networking resource focused on energy-efficiency improvements.

As part of the company’s energy and greenhouse gas strategy, in 2006, Anheuser-Busch joined the following organizations: EPA’s Climate Leaders, the California Climate Action Registry, EPA’s Landfill Methane Outreach Program, EPA’s SmartWay Transport, WestStart-CALSTART and the National Biodiesel Board. We are also active members of the steering committee for Climate Wise in Fort Collins, Colorado.

Link:
Greenhouse gas emissions management

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Nongovernmental Organizations

Anheuser-Busch is involved with many nongovernmental EHS organizations at both the national and community levels. Some of our most active partnerships are with the following organizations:

Anheuser-Busch Environmental Partners

• American Forests
• The Conservation Fund
• Great Lakes Forever
• Izaak Walton League of America
• Keep America Beautiful
• Living Lands & Waters
• National Fish and Wildlife Foundation
• Rainforest Alliance
• Restore America’s Estuaries
• River Network
• Wildlife Habitat Council

Budweiser Outdoor Partners (Administered by the National Fish and Wildlife Foundation)

• Delta Waterfowl
• Ducks Unlimited
• National Shooting Sports Foundation
• Quail Unlimited
• Quality Deer Management Association
• Rocky Mountain Elk Foundation

Busch Entertainment Corporation Conservation Partners

• Conservation International
• Hubbs-SeaWorld Research Institute
• National Audubon Society
• National Geographic Society
• National Wildlife Federation
• The Nature Conservancy
• World Wildlife Fund

Safety Organizations

• American Industrial Hygiene Association
• American Society of Safety Engineers
• Grain Elevator and Processing Society
• National Fire Protection Association
• National Hearing Conservation Association
• National Safety Council

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Community

Environmental stewardship has been an important corporate value since Anheuser-Busch brewed its first bottle of beer more than 150 years ago. The company embraces a compelling responsibility to engage with and support local communities. In partnership with our nearly 600 wholesalers nationwide, Anheuser-Busch is striving to make lasting contributions to preserve the natural environment for future generations. Anheuser-Busch works with a variety of events and organizations, through sponsorships and direct involvement. Highlighted below are a few examples.

Links:
ABenvironment.com
Product stewardship
Responsible drinking
Land use and biodiversity

Partnering With the Biodiversity Project for Great Lakes Preservation

America's Great Lakes are the world's largest fresh water resource, containing about 18 percent of the world’s surface fresh water. Anheuser-Busch is involved in efforts to remind consumers of ways they can help preserve the shoreline, reduce pollution and create viable habitats for the area's wildlife. The company, through its wholesalers and Budweiser brand, teamed with the conservation group Biodiversity Project, based in Madison, Wisconsin, to launch a public-interest advertising campaign in August 2006. The message, "Our Great Lakes. Our Responsibility. Help us protect them," was distributed by the two organizations to bars and restaurants in Wisconsin and other Upper Midwest states in the form of Budweiser beer coasters and posters. Budweiser also donated $10,000 for education and awareness programs.

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Partnering with Essence Music Festival

Budweiser is proud to have sponsored the Essence Music Festival (EMF) for 12 years. EMF is the country's largest annual African-American music celebration. The three-day festival reaches more than 300,000 music fans annually. In addition to outstanding music performances, the Essence Music Festival included empowerment workshops, inspiring seminars and intriguing authors. Through the years, Budweiser has provided scholarship donations, free health screenings and a national sweepstakes for consumers to attend the event.

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Partnering with Healthy Dining

SeaWorld Orlando is the first and only theme park to partner with Healthy Dining, an organization that specializes in helping travelers find locations that offer healthy meals. This healthier approach provides trans-fat-free frying and an array of healthy choices for kids and adults. Included in the program are Mama’s Kitchen Healthy Alternatives, a quick-service restaurant offering fresh ingredients, healthful substitutes such as non-fat mayonnaise and dressing, whole wheat bread and pasta, and no preservatives. The park offers a variety of low-fat, low-carbohydrate and vegetarian options for visitors. All fried foods cooked in the park are cooked using zero-trans-fat oil.

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SeaWorld San Diego Green Week

SeaWorld San Diego has made Green Week an annual part of its community outreach and environmental stewardship program. Green Week provides guests with many fun-filled events to raise their environmental awareness. Seminars help people identify green waste and e-waste, and how they can be properly disposed of or recycled. E-waste, such as televisions, VCRs, computers and cell phones, are collected free of charge for proper disposal. Guests are given green ice cream, herbs and free soda. In addition to games and contests, the event culminated with a cleanup at Mission Bay.  

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Here’s to the Heroes

It is important to us at Anheuser-Busch to show support to the men and women of the armed services and their families. In February 2005, we launched a tribute program, which provides free admission to Anheuser-Busch theme parks for service members and up to three direct dependents. By the close of 2006, over 1.7 million members of U.S. and coalition armed forces and their families had participated in the program. We will continue the program in 2007.

“Here’s to the Heroes” is the fourth such tribute to military personnel offered by Anheuser-Busch. Since Yellow Ribbon Summer welcomed service members home from the Gulf War in 1991, over 4 million people have visited our Adventure Parks free under these programs.

Anheuser-Busch Provides Drinking Water to Natural Disaster Victims

Helping communities cope with natural disasters has been an Anheuser-Busch tradition since 1906, when Adolphus Busch made a donation to victims of the San Francisco earthquake. Today, in addition to providing monetary support, Anheuser-Busch packages fresh drinking water and donates it to emergency relief organizations for distribution to those in need. We are the only brewer with 12 breweries strategically positioned across the United States, which can switch over and package drinking water on a moment's notice.

One year after Hurricane Katrina ravaged the Gulf Coast, Anheuser-Busch and its local wholesalers were still providing safe drinking water to towns and villages struggling to recover. Residents of the Gulf Coast were not the only ones that needed water in 2006. Anheuser-Busch provided 50,000 cans of drinking water to New England residents in response to the worst flooding they had endured in 70 years. The company also delivered a total of more than 100,000 cans of drinking water to emergency relief centers in St. Louis and the Metro East area, after that region was impacted by severe storms. Since 1988, Anheuser-Busch has donated 59,300,000 cans of drinking water following natural disasters.

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